Who are we?
The supermarket wine aisle can be a confusing place, even for experts, which is why we set up Wotwine, an independent supermarket wine rating service, founded, financed, and managed by wine enthusiasts. We came together to help demystify and improve the quality and value of supermarket wine, to ensure that customers get great value for money in the wine aisle or online.
Our team includes Masters of Wine, the top qualification in the wine industry, sommeliers, wine producers, collectors, and simply enthusiasts who share our passion for wine.
What do we do?
We provide comprehensive, authoritative, and independent advice on supermarket wine so that consumers can have confidence that they are getting reliable quality and, above all, great value when they buy supermarket wines. We run independent tasting panels, which aim to taste at least 90% of the roughly 4,000 wines on the supermarket shelves at any time, and then publish those reviews via our app and website.
We also provide content and information to newspapers, magazines, and other websites to help inform consumers, as well as give frank, impartial advice to retailers and producers.
How do we do it?
We keep it simple: no scoring systems out of 5, 20 or 100, no gimmicks, just a simple assessment of what we think you should pay, which you can compare to the price on the shelf.
Our expert tasting panels are at the heart of everything we do:
Who do we serve?
Our focus is on the consumer.
It is why, unlike certain other wine review sites, we don’t try to sell you wine. We believe that creates a conflict of interest, an incentive to promote certain wines whether they offer the best value in the market or not. We will provide links to wines we think are good value and we will take an “affiliate fee” for doing so, which helps our app remain free, but we don’t take money from retailers or producers to promote particular wines.
Your Independent Supermarket Wine Guide
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We are THE experts on supermarket wine: consumer champions and critical friends to the trade and media
We provide comprehensive, authoritative and independent advice on supermarket wines
Our panel of experts independently blind tastes and rates the value for money of supermarket wine
Always the consumer … directly with advice but also by helping the trade and media to do a better job
We publish content on our website and App, and provide as a service to trade and media publishing businesses
We taste what you buy so you never put a bad value bottle of wine in your basket again
The integrity of our tastings and proprietary database of notes is at the heart of everything we do and say